Without Awareness, There Is No Consideration.
Reaching your customers, in a variety of ways, increases the reach and effectiveness of your campaign.
Your customers must know you are offering a solution before they can consider your offer.
NCH Healthcare launched a campaign to recruit clinical and non-clinical employees to the North Country to fill a growing employment need. We partnered together to reach their market and beyond to find the right people. With a campaign directed at prospects in the North Country, and a separate campaign focused on some of the larger population areas, we grew traffic to their recruitment site. We employed TV, Radio, Print, and Digital to improve the odds of finding the right employees.
“If you build it, they will come” doesn’t work unless you write it into the movie script. Let your customers know you are offering a solution to their problem and give yourself–at the very least–the opportunity to serve them. Campaigns typically aim to reach consumers in a variety of ways and involve a combination of media, including but not limited to email, print advertising, television, or radio advertising, pay-per-click, and social media.
