The media world is changing. How people get information and news is changing and communication strategy needs to change as well.

Before advertising takes place (i.e., print, digital, outdoor, radio, or even direct mail) there needs to be a strategy that includes a targeted demographic, a budget, and goals, Advertising is the implementation of your marketing strategy.

STA has almost 40 years of experience helping hospitals employ the right media to reach customers with the right message.